Southeast Asian superapp Grab has appointed Adelene Foo as Managing Director of Grab Malaysia to succeed Sean Goh, who assumes the position of Regional Head of Deliveries and Mobility.

In her role, Adelene will oversee the business strategy and operations of Grab’s businesses in Malaysia.

With her experience in setting up the local team, Adelene will help to continue to grow the mobility, deliveries, on-demand groceries as well as accelerate the growth of the GrabFin.

A ten-year veteran at Grab, she was previously the Country Head in Malaysia between 2012-2014 before moving on to regional roles.

She was most recently the Regional Head of Merchants and Regional Head of GrabExpress as well as newly appointed CEO of Jaya Grocer. Adelene will continue to hold her role as Jaya Grocer’s CEO.

“Grab has evolved tremendously over the past 10 years as we have introduced new services and features in our superapp.

 

Adelene’s proven credentials and entrepreneurial spirit in scaling and growing Grab across Southeast Asia fits perfectly for this next phase of growth for Grab in Malaysia and I’m so excited to welcome her back to the country leadership team,”

said Russell Cohen, Group Managing Director of Operations at Grab.

“I look forward to working with the team to focus on introducing more affordable access to the best of our platform, create more earning opportunities for our partners, help more micro-entrepreneurs digitise and grow, and train more talent to support Malaysia’s growth in the digital economy.”

said Adelene Foo, the new Managing Director of Grab Malaysia.