Bank Islam has launched its flagship Premier Wealth Centre at Menara Bank Islam in Kuala Lumpur, targeting high net worth and mass affluent customers.
The launch is part of the bank’s transformation plan to reposition its branches as Wealth and Experience Hubs.
It also supports Bank Islam’s Customer Experience pillar by strengthening its advisory capabilities and delivering more seamless, value-driven service.
Bank Islam’s current wealth management offerings include unit trusts, takaful, estate planning, treasury products, and share trading.
Mizan Masram, Bank Islam’s Group Chief Business Officer – Retail Banking, said the new centres will be located in key, high-growth areas to support the bank’s goal of enhancing customer experience and offering personalised, Shariah-compliant financial solutions.
He added,
“The Premier Wealth Centre offers tailored advisory services, ethical finance, and lifestyle privileges, all in one place. It’s designed to meet the unique needs of affluent clients through a more personalised and meaningful banking experience.
Each centre will be staffed by experienced Relationship Managers, offering services such as investment planning, takaful, estate planning, and social finance. We look forward to establishing more Premier Wealth Centres nationwide by end 2025 to serve our clients better.”
Featured image: Chief Business Officer – Retail Banking, Mizan Masram; Independent Non-Executive Director, Datuk Hamzah Bachee; Group Chief Executive Officer, Dato’ Mohd Muazzam Mohamed; Independent Non-Executive Director, Nuraini Ismail; and Bank Islam’s Director of Wealth Management, Datin Zaharah Abdul Muttalib
