HSBC Malaysia has updated its Premier banking service for affluent and high-net-worth customers, expanding benefits in wealth management, health, travel, and international banking.
Introduced 25 years ago, Premier has recently added Premier Elite in 2024, a flagship Wealth Centre at Tun Razak Exchange, and the HSBC Wealth Academy.
The new proposition offers over 350 investment options across unit trusts, bonds, sukuk, structured products, and insurance and takaful protection plans, along with legacy and protection solutions.
Customers can open investment accounts, complete risk profiling, invest in unit trusts, access wealth insights, buy travel insurance, and perform foreign exchange transactions online with 24/7 availability.
Health benefits include up to 30% discounts on health screenings at Sunway Medical Centres, with Premier Elite customers receiving a complimentary Elite Signature screening.
Wellness perks include postnatal care discounts and free nights at Sunway Sanctuary’s Signature One Suite.
Travel enhancements cover up to 15x reward points or 1.1 air miles for overseas spending, complimentary lounge visits, up to US$500,000 travel insurance, and global data roaming for eligible cardholders.
International features include worldwide Premier recognition, overseas account opening before relocation, zero-fee global transfers to over 50 countries, preferential foreign exchange rates, and access to 11 major currencies.
New customers can earn 4.28% per annum on a six-month term deposit, or up to 10.88% with investments or insurance, plus faster reward point redemptions for flights.
Kai Zhang, Head of International Wealth and Premier Banking Asia, said,
“As the Malaysian economy grows, so does the opportunity to build and sustain wealth. In fact, we estimate that the percentage of adults in Malaysia with at least US$250,000 in financial wealth will double over the course of this decade. But it’s not just about growth.
It’s about how wealth management is changing, and we’re seeing customers manage their wealth with more intent.”
Linda Yip, Country Head of International Wealth and Premier Banking, said,
“The affluent are focused on diversifying their hard-earned wealth to preserve their lifestyle today – and protect it for generations to come. Their portfolios are reflective of this as they deploy cash to grow their investments, with other assets such as fixed income bonds and equities making up a majority (78%) of their portfolio with only 22% held in cash.
Lifestyle needs are also of importance, as more than half (51%) of affluent Malaysians say that savings for vacation or leisure is a top financial goal that they have3. Health is also a top concern, as 48% of the affluent in Malaysia prioritise having a healthy body and mind for a good quality of life.”
Featured image: (From left) Jalpesh Vakharia, Head of Retail Product, IWPB, HSBC Malaysia ; Marina Bacchiani, Senior Vice President, Account Management-Global, Mastercard; Guilherme Bueno, Head of Customer Segments and Propositions, IWPB, HSBC; Linda Yip, Country Head of IWPB, HSBC Malaysia; Kai Zhang, Head of IWPB Asia, HSBC; Dato’ Lau Beng Long, President of Sunway Healthcare Group; Dato’ Omar Siddiq, CEO, HSBC Malaysia; Harpreet Grewal, Head of Lending, Wealth and Premier Solutions, IWPB, HSBC; Heather Goh, Head of Customer and Marketing, IWPB, HSBC Malaysia.
