Tras Thinks That Buying a Car Doesn’t Have to Be Stressful
Owned by EON Capital, its main goal is to simplify and digitise the entire car financing journey by connecting customers, dealers, and multiple partner banks into a single, efficient ecosystem.
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Ask anyone who’s gone through the process and they’ll tell you the same story.
You find the car, get excited, maybe even imagine the first road trip, then the paperwork hits you like a roadblock. Loan applications mean hopping from bank to bank, filling out the same forms, waiting endlessly for approvals that may or may not come through, all while salespeople keep calling for updates.
Car ownership in Malaysia for its citizens has always come with this ritual of stress.
What if Buying a Car Didn’t Need Any Paperwork?
That’s the question a new platform called Tras is trying to answer. Launched on 9 September 2025, Tras bills itself as Malaysia’s first digitally integrated automotive financial solutions platform.
Tan Sri Syed Faisal Albar, Group Managing Director of DRB-HICOM, officiated the launch, with DRB-HICOM’s Head of Automotive Distribution, Akkbar Danial and partner banks in attendance. The platform is owned and operated by EON Capital Sdn Bhd, a member of the DRB-HICOM Group.
In a way, the event marked more than just the birth of another fintech. It signalled a shift in how Malaysians might one day approach the simple but stressful act of buying a car.
(From left to right) Azri Zaharuddin, Group Chief Operating Officer, Properties, Corporate Planning & Strategy DRB-HICOM; Dato’ Jezilee Mohamad Ramli, Group Chief Operating Officer, Corporate Services DRB-HICOM; Tan Sri Syed Faisal Albar, Group Managing Director, DRB-HICOM; Kazrin Khairul Anuar, Chief Executive Officer, EON Capital; and Akkbar Danial, Head of Automotive Distribution, DRB-HICOM and Chief Executive Officer, EON Berhad.
Kazrin Khairul Anuar, CEO of EON Capital, put it plainly at the launch.
Kazrin Khairul Anuar
“We want to be the trusted partner in automotive financial solutions by simplifying the customer journey and by providing the right tools for smarter decisions.”
At its heart, Tras connects customers, banks, and dealers into one ecosystem, streamlining everything from the first enquiry to the final approval.
Instead of going bank to bank, a customer can now apply to multiple banks, such as Bank Muamalat, Maybank, and AmBank, all at once through the platform, making it easy and simple.
Loan approvals, depending on documents, can be ready in as fast as 30 minutes, with everything handled digitally for security and efficiency.
CEO Kazrin Khairul Anuar summed it up best during the launch: with Tras, customers will “drive away with the right product, the right deal, and the right support to match their needs.”
Meet CarCulator, Your Financial Co-Pilot
Speed and convenience are only part of the story. What makes Tras stand out is the way it tries to guide people in making better decisions.
Buying a car is and has always been one of the biggest financial decisions many people make, and it often comes with a whirlwind of questions.
How much can I really afford? What car models are within my budget? What will my monthly payments look like?
Thus, Tras comes with an in-house tool they call the CarCulator. It’s more than a calculator for monthly repayments. It actually suggests cars that fit a buyer’s financial profile, turning guesswork into clarity.
For many Malaysians who often stretch their budget to chase a dream car, having that extra guidance could be the difference between regret and satisfaction.
How to Use the CarCulator
The CarCulator simplifies the complex process of assessing car affordability into three easy steps, which can be completed in under one minute. To get started, you’ll need to provide some basic information about yourself and your financial standing.
Step 1: Personal Details
First, the platform gets to know you by building a foundational profile for the financial assessment. You will be asked to select your current age bracket and indicate your nationality as either Malaysian/PR or Non-Malaysian.
The form also requires you to confirm if you possess a valid Malaysian driving license.
Further questions will ask for your marital status, and if you are married, whether your spouse is also employed.
To complete this section, you will select your highest level of educational background, ranging from secondary school to a postgraduate degree.
Step 2: Employment & Commitment Details
Next, you’ll provide details about your financial health, which is crucial for the CarCulator to determine your borrowing capacity and affordability.
This step requires you to select your general profession and state your current employment tenure to reflect your job stability. You will then select your monthly gross income level from a dropdown menu.
Finally, you need to provide a summary of your credit card or loan repayment history, indicating whether you have a record of prompt payments, have had missed or late payments, or have no prior credit history.
Step 3: View Your Personalised Results
After submitting your details, the CarCulator instantly processes the information and presents a comprehensive financial summary.
This results page offers a clear overview that includes your Suggested Loan Amount and an Estimated Monthly Repayment.
The tool features interactive sliders that allow you to adjust key variables like the Down Payment (%), Annual Interest Rate (%), and Loan Tenure (Years) to see how they impact your finances in real-time.
Perhaps the most valuable feature is the curated list of “Our Cars of Choice for You.” Based on your financial profile, the CarCulator presents actual car models that you can likely afford.
Each suggestion conveniently includes the car’s price and an estimated monthly installment, taking the ambiguity out of car shopping.
Potential buyers can even filter through the choices to narrow down what suits them best, such as the brand and the car make, making the process feel less overwhelming and more in their control.
The platform also goes a step further with value-added services. There’s an Extended Warranty Programme that extends protection by up to two years beyond the manufacturer’s coverage, giving customers peace of mind long after they’ve driven off the lot.
The platform also goes a step further with value-added services.
There’s an Extended Warranty Programme that stretches protection up to two years beyond the manufacturer’s coverage, giving customers confidence long after they’ve driven off the lot.
For now, buyers can enjoy a 10% discount on the warranty programme until 30 September 2025, valid for all EON cars except EVs.
On the financing side, rates start as low as 2.05% for premium cars and 2.73% for national cars, making the process not just simpler but also potentially lighter on the wallet.
Good News for Dealers Too
Kazrin made it clear during his speech that Tras isn’t just built for car buyers, but also for the people on the other side of the table. The dealers.
“For our dealership and car brand partners, our platform provides a better way to serve your customers. We help you close sales faster by giving customers quick access to financing options from multiple banks in one place,” he said.
The CarCulator also works in their favour, helping sales teams match customers with the right car based on their profile. For banks, he added, the platform opens up a smarter way to reach the right customers and grow market share.
“We’re not here to replace dealers or banks. We’re here to help both sides win by putting the customer at the centre,” Kazrin stressed.
That collaborative spirit reflects DRB-HICOM’s wider ambition to modernise the automotive ecosystem.
They want to create an ecosystem where technology and trust go hand in hand.
It’s not about disruption for disruption’s sake, but about creating an ecosystem where technology and trust go hand in hand.
Driving Home with Peace of Mind
Buying a car will probably always be an emotional experience. There’s the anticipation, the pride of ownership, even a little bit of fear about the commitment you’re making. That won’t change.
What Tras wants to change is everything that happens in the background, the part that has always made Malaysians dread the process. And if it succeeds, maybe the next time someone drives home a new car, the only thing they’ll feel is excitement.
After all, who wouldn’t want a little peace of mind to go along with their new set of wheels?
Featured image: Edited by Fintech News Malaysia based on an image by armmypicca via Freepik.