M+Global, part of Malacca Securities, has launched Malaysia’s first stockbroking concept store at KL Eco City.

The new outlet is designed to give the public access to financial education and face-to-face guidance from licensed investment professionals.

It aims to tackle gaps in financial literacy by providing a physical space where people can learn about investing and financial planning.

Visitors can explore an experience zone, an investment learning hub, a merchandise section, private consultation areas and interactive displays.

The store also plans educational workshops and events featuring financial educators and industry professionals.

The first series of talks will begin in October with BBK Network, followed by Financial Faiz in November.

The company also named rising badminton player Toh Ee Wei as its first brand ambassador.

Toh, who made history with Malaysia’s first mixed doubles gold at the 2025 World Championships, is expected to help raise awareness about financial literacy among younger Malaysians and athletes.

“The store’s focus on education aims to help move Malaysians beyond just saving to actively growing their wealth through a combination of expert advice, basic knowledge and sound investment strategies.

In addition to our own stable of over 200 in-house licensed investment experts, the M+Global Concept Store will be playing host to an exciting line-up of sharing sessions, talks and seminars with other investment professionals, to provide a rounded and complete picture of financial knowledge.”

said Lim Chia Wei, Managing Director, M+Global at the opening ceremony.

Featured image: (From left) Dennis Jee, Chief Operating Officer, M+Global; Datuk Fadzil Abdul Wahit, Head of Digital Industry Development, MDEC; Lim Chia Wei, Managing Director of M+Global; Mohd Saleem Kader Bakas, Director, Derivatives Market, Bursa Malaysia; and Chuck Lim, Head of Business, M+Global