Hong Leong Investment Bank (HLIB) is deepening its reach among Malaysia’s growing pool of retail investors through a new loyalty program and regional HLeBroking hubs offering both digital and in-person support.

As more Malaysians take charge of their financial futures, HLIB aims to promote disciplined investing while expanding access to tools and guidance nationwide.

The HLIB Loyalty Program rewards customers for consistent trading activity on the HLeBroking trading portal or app.

Open to all new and existing individual customers who trade Malaysian stocks, the program credits points monthly based on brokerage contributions from completed local online trades.

These points can be redeemed for brokerage rebate vouchers on the HLeBroking website.

To extend its presence beyond major cities, HLIB has opened new HLeBroking hubs in Kuantan, Pahang, and Kota Kinabalu, Sabah.

The hubs offer account opening assistance, trading platform support, market insights, and other investor resources for both new and experienced investors.

Lee Jim Leng, CEO of HLIB said,

“The launch of our Loyalty Program underscores HLIB’s commitment to elevating the trading experience through innovative, customer-centric solutions.

It is also a reflection of our strategy to strengthen long-term relationships, encourage disciplined investing habits, and reinforce our position as a forward-looking financial institution.”

Lee  added the new hubs bridge the gap between online and in-person engagement, giving investors in the East Coast and Sabah greater access to investment tools and advice.

Featured image: Edited by Fintech News Malaysia, based on image by Borin via Freepik