CoinGecko has reportedly appointed Moelis to advise on a potential sale that may value the crypto data firm at around US$500 million, according to CoinDesk.
The process only began late last year and one person familiar with the discussions said it is too early for a firm valuation to be set.
Interest in the business comes as crypto dealmaking rebounds. PitchBook data cited by CoinDesk shows disclosed mergers and acquisitions reached about US$8.6 billion across 133 transactions in 2025, exceeding the combined value of the previous four years.
Major transactions included Coinbase’s US$2.9 billion purchase of derivatives exchange Deribit and Kraken’s US$1.5 billion acquisition of trading platform NinjaTrader, alongside a wave of smaller deals targeting payments, infrastructure and data firms.
The renewed consolidation reflects a maturing market in which buyers are seeking scale, regulated infrastructure and defensible data assets.
Crypto data platforms are also contending with falling web traffic as users increasingly rely on AI tools for information.
Similarweb estimates cited in the report show CoinGecko recorded about 18.5 million visits in December 2025, down from around 43.5 million a year earlier, while CoinMarketCap slipped to roughly 64 million from about 157 million.
Binance acquired CoinMarketCap in 2020 in a deal widely reported to be worth up to US$400 million.
Founded in Kuala Lumpur in 2014 by TM Lee and Bobby Ong, CoinGecko has grown into one of the most widely used crypto market data platforms, with its API supporting exchanges, wallets and financial institutions globally.
In a public post last year, Ong said the company had achieved record revenue and announced a bonus equivalent to nine months of pay for staff.
The firm has also reshaped its leadership team, appointing Ong as Chief Executive Officer, moving Lee into the role of President and naming Cedric Chan as Chief Technology Officer to lead its technical roadmap and AI integration efforts.
CoinGecko has not yet responded to requests for comment regarding the sale process. We will update this story as more information becomes available.
Featured image: (From left) Cedric Chan, TM Lee, and Bobby Ong
