Capital A has appointed Effendy Shahul Hamid as Deputy CEO, adding the former CIMB leader to its next phase of expansion.

Effendy will assume the role on 6 April 2026 as Capital A sharpens its focus on growing its core businesses following the disposal of its aviation businesses to AirAsia X in January 2026.

The group is now focused on expanding Asia Digital Engineering, Teleport, AirAsia MOVE, AirAsia Next and Santan.

Effendy brings more than two decades of regional leadership experience across banking, digital transformation, partnerships and ecosystem building.

During his 21 years at CIMB Group, he led its regional retail franchise, digital banking agenda and strategic partnerships and investments, including the transformation of Touch ‘n Go through its joint venture with Ant Group.

Tony Fernandes, CEO of Capital A said,

“Effendy’s experience and leadership style make him a natural fit for our next phase of growth. He is also a proven operator with a track record that speaks for itself. He understands how ecosystems create value and is able to rally teams around clear goals and deliver real results.

At this point, we want to go further and faster in all our businesses on the back of digital innovation, and Effendy brings exactly the kind of depth and perspective that we need. I expect him to hit the ground running and add value very quickly.”

Effendy said he looked forward to working closely with the CEOs across Capital A Group of Companies and AirAsia X, while also exploring how his background in financial services could help define a proposition for the group in that area.

Featured image: Edited by Fintech News Malaysia, based on image by Capital A