CIMB Group is expanding its affluent and wealth push across ASEAN under its Forward30 strategy, with Malaysia set to be the next market to launch CIMB Private Wealth in mid-2026.
The expansion is aimed at deepening relationships with affluent and high-net-worth clients while growing deposits, fee income and cross-sell opportunities across investment products, financing, protection and legacy solutions.
The regional push follows the launch of CIMB Private Wealth in Indonesia in January 2026 and will be extended to other markets later this year.
Lani Darmawan, President Director and Chief Executive Officer, PT Bank CIMB Niaga, said,
“Indonesia remains a structurally attractive market over the medium to long-term, particularly in the affluent segment where wealth creation continues to outpace regional averages.
Our strategy is to scale selectively, prioritising profitability, capital discipline and client quality over volume growth.”
Haniz Nazlan, Chief Executive Officer of Group Consumer Banking at CIMB, said,
“With its strong presence and retail franchise across key ASEAN markets, CIMB comes from a position of strength and is well-positioned to capture the growth in the affluent wealth segment.
Our ambition is to grow our Wealth Asset Under Management (AUM) two-fold and deliver stronger wealth and cross-sell revenue by 2030, enabling us to sustain a Non-Interest Income (NOII) contribution between 33%-34%.”
CIMB said its wealth proposition is built around portfolio reviews, market intelligence and relationship manager support, backed by its Chief Investment Office and a wider range of conventional and Islamic wealth products.
The group has also been investing in AI-enabled tools and digital capabilities that let customers track portfolios in real time, access CIO content and receive asset allocation and product recommendations.
The wealth push also supports its broader goal of strengthening its cash and deposit franchise.
As at December 2025, the group’s total deposits rose 5.4 percent year-on-year to RM524.4 billion on a constant currency basis, while current and savings account balances grew 1.6 percent to RM224.1 billion, bringing its CASA ratio to 42.7 percent.
Featured image: Edited by Fintech News Malaysia, based on image by Who is Danny via Freepik
