In the era of rising customer expectations and savvier consumers, financial organisations are under increased pressure to provide customers with hyper-personalised experiences. In fact, more than half of customers expect to always have personalised offers and 66 percent expect companies to understand their unique needs and expectations. This puts significant pressure on banks and other financial organisations to leverage data in strategic ways to deliver a much higher level of individualisation than ever before. Technology will be the key to maintaining or bolstering business’s competitive advantage, which will be evident in the predicted banking trends for 2022. Smart data fabrics…
Author: Kenneth Kuek, Sales Lead for South East Asia at InterSystems
Author
Kenneth Kuek, Sales Lead for South East Asia at InterSystems
Kenneth is an experienced business development manager with a focus on financial services. He has spent the past two decades building and managing fintechs and is an active member of the local fintech community, regularly speaking at events and offering mentorship to young start ups. His industry knowledge and understanding of digital transformation make him a highly sought after thought leader. He devotes a considerable amount to charitable organisations as a volunteer to help set up new training to help people with disabilities be able to work in IT roles. Kenneth is a driven and thoughtful advocate for opening up opportunities through technology for people who may not have had access to them before.