Embedded finance is a thriving trend that is rapidly changing the banking and financial services landscape in Southeast Asia. With around 290 million unbanked consumers in the region, embedded finance has the potential to help improve financial inclusion for those who were previously excluded from the formal financial system, as well as offering unrivalled convenience and efficiency to consumers. As the benefits of embedded finance solutions become more widely recognised, traditional banks are facing increasing competition from digital banks and fintechs utilising embedded finance to offer financial services through non-financial channels. Frontrunners in embedded finance Several Southeast Asian companies are…