Xelia Tong Takes the Helm as COO at pitchIN

Xelia Tong Takes the Helm as COO at pitchIN

by September 4, 2023 0 comments

Equity crowdfunding platform (ECF) pitchIN has named Xelia Tong as it Chief Operating Officer (COO), effective 1 September 2023.

In her new role, Xelia will be responsible for the overall operations of pitchIN that include its ECF and Initial Exchange Offering (IEO) platforms, as well as the soon to be launched Secondary Market platform.

She will be working alongside Chief Technology Officer Steven Wong, ECF Head Nisa Zulkifi, Head of Legal and Compliance Faten Nabila, and pitchIN’s Academy Head Hanif Tamin.

Xelia has held various key roles that includes Malaysia Debt Ventures, Bank Simpanan Nasional, Cradle Fund and most recently, Venture Partner at ScaleUp Malaysia.

pitchIN also announced that it will be appointing someone to spearhead the IEO team in October 2023.

Xelia Tong

Xelia Tong

“I’m thrilled to be part of pitchIN, and I’m grateful to the founders for having me on board. It’s an exciting opportunity to contribute to the growth of the SEA funding ecosystem.


ECF and IEO are fascinating fundraising solutions that democratize investment in high-potential SMEs and startups. With the co-founders and the leadership team, I look forward to elevating pitchIN to new horizons,”

said Xelia.

Sam Shafie

Sam Shafie

“The appointment of a COO is part of the lines of action that the Co-Founders are taking to put in place a strong leadership team at pitchIN. Kashminder Singh, the co-founder of pitchIN and I strongly believe that Xelia will be a very valuable addition to the team.


We’re forging an exhilarating digital investment powerhouse, propelling innovation and resilience in this space! Xelia’s invaluable experience is set to play a pivotal role in driving our vision forward,”

said Sam Shafie, CEO of pitchIN.

Sam is one of the three finalists for the Ecosystem Builder of the Year category at the Fintech Frontiers Awards Malaysia. The winner will then be announced at the awards ceremony on 4 October 2023 at the Dome @ Boathouse, Kuala Lumpur.

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