Funding Societies to Offer Instalment Plans for SME Digital Marketing

Funding Societies to Offer Instalment Plans for SME Digital Marketing

by June 5, 2024

Funding Societies, Southeast Asian SME digital finance platform, has announced a partnership with Good Foodie Media, a lifestyle-focused digital media company.

This partnership allows food and beverage, lifestyle, and entertainment businesses in Foodie’s ecosystem to access media services valued up to RM50,000 through a three-month instalment plan.

Every month, over 100 million people engage with content produced by Good Foodie Media’s popular channels, including KL Foodie, Penang Foodie, and Singapore Foodie.

The media company, made up of a diverse team of local content creators, aims to connect F&B businesses with a discerning clientele through its various brands and platforms.

As of 2024, Good Foodie Media is part of the Malaysia Digital Economy Corporation (MDEC) Founders Centre of Excellence (FOX) programme.

SMEs need only submit identification documents for directors and the company, as well as six months of bank statements, to apply for the Shariah-compliant instalment plan digitally.

To be eligible for the instalment plan, SMEs must be registered with the Companies Commission of Malaysia (SSM) as a sole proprietorship, partnership, private limited company (non-subsidiary of listed companies), or an unlisted public limited company with at least 30% Malaysian ownership.

Additionally, businesses must have been in operation for at least six months and have a minimum annual revenue of RM60,000.

This partnership aims to empower Malaysian businesses by enhancing their digital presence, expanding their reach, fostering growth, and building brand awareness.

Interested businesses can register for Foodie’s services here.

Chai Kien Poon

Chai Kien Poon

Chai Kien Poon, Country Head, Funding Societies Malaysia, remarked,

“Access to both cash flow and digital marketing and advertising solutions are essential to help these businesses, particularly SMEs, to continue recovering post pandemic.


Funding Societies’ partnership with Good Foodie Media combines the two key ingredients to better serve and scale creditworthy, underserved SMEs in this industry.”

Lim Pinn Yang

Lim Pinn Yang

Lim Pinn Yang, Founder and CEO, Good Foodie Media said,

“Many of our merchants see their revenue double or triple after our coverage. Through this new partnership, we want to further improve the accessibility of our packages for new businesses.


Now, when they engage Foodie for advertisement, they can “buy-now-and-pay later”, utilising their generated revenue to pay off our packages on a monthly instalment basis.”