Shoppers and customers of AEON may soon see a single membership program spanning the group’s retail, financial and digital businesses, following a new joint venture between AEON CO. (M) BHD. and AEON Credit Service (M) Berhad.
The new entity will manage membership and data integration across the AEON Group in Malaysia.
It will also serve as a data and marketing exchange hub for merchants and partners, supporting cross-platform engagement with AEON’s customer base.
AEON Credit will hold a 51 percent stake in the venture, with AEON owning the remaining 49 percent.
The joint venture will begin with an initial paid-up capital of RM50 million and is scheduled to start operations in the fourth quarter of 2025, subject to regulatory and operational readiness.
The initiative will bring together AEON, AEON BiG, AEON Credit and AEON Bank under one membership framework, giving customers access to retail, e-commerce, financial services and digital banking in a single ecosystem.
“This JV unlocks the true ecosystem synergy – bringing together retail, financial services and digital capabilities to create seamless added value for our customers. With AEON Bank joining the synergy as the JV’s official bank, it strengthens our shared commitment to digital innovation and data-driven growth.
AEON Bank will also support AEON partners through business banking solutions, complementing the JV’s role in driving platform partnerships that benefit all AEON Group’s customers.”
said Daisuke Maeda, Managing Director of AEON Credit.
“By aligning our retail scale with AEON Credit’s digital and financial infrastructure, we are co-creating an intelligent membership ecosystem designed to grow with our customers.
This JV is a cornerstone of our long-term digital transformation and group synergy strategy.”
said Naoya Okada, Managing Director of AEON.
Featured image: (From Left) Daisuke Maeda, Managing Director of AEON Credit Service (M) Berhad and Naoya Okada, Managing Director of AEON CO. (M) BHD.
