More Than Half of Hong Leong’s Customers are Now Digitalby Vincent Fong July 2, 2019
Hong Leong revealed today at their media briefing, a growing customer adoption of its digital platforms. They shared that over 64.4% of its customers are now utilising digital and mobile platforms for banking transactions as at the end of 2018, an increase of more than 20% from last year.
While going digital often been associated with the younger demographic Domenic Fuda, MD & CEO of Hong Leong Bank revealed that this is no longer the case — at least with Hong Leong’s clients
“Where we normally would see younger users taking to technology, we have instead seen the growth coming from both younger and older users across all our digital products. We have also seen the average transaction value growing year on year as well as consumers come to trust and depend on these convenient solutions,”
Hong Leong also unveiled that they will be piloting a collaboration with WeEat, a WeChat solution where customers can order, pay and receive their meal through the app.
The launch of this programme seems to be part of WeChat Pay’s three-pronged strategy to stay ahead in of other e-wallets in Malaysia