UOB’s New Programme Aims to Drive Digital Adoption Among Malaysian SMEsJune 13, 2019 2 comments
UOB Malaysia announced today, the launch of Jom Transform, a programme aimed at helping SMEs adopt digital technology to drive productivity and growth.
The Jom Transform programme is run by The Finlab, an innovation accelerator under UOB, which first launched its business transformation programme in Singapore in 2018. A similar programme was also launched in Thailand late last year.
During its initial inception in 2016, Finlab was primarily geared towards accelerating fintech startups. The programme helped shape familiar names like HelloGold and Turnkey Lender who recently expanded into the Malaysian market.
The Jom Transform Programme is 3 months long, participating businesses will attend a series of workshops conducted by industry experts to gain the necessary skills and know-how in specific areas of digital transformation such as business process re-engineering and digital marketing.
They will also be matched with specially-chosen technology partners to pilot relevant solutions and to receive guidance to assess the effectiveness of these solutions.
(L-R) Pauline Sim, Co-Head, The Finlab, Yap Kok Tee, Country Head, Channels & Digitalisation
Pauline Sim, who is the Co-Head of the programme emphasised that the programme is not intended to serve as a “supermarket for tech solutions” instead it is geared towards helping SMEs shape their business models and adopt the right digital tools.
When asked what is the end goal of such a programme, Yap Kok Tee, Country Head, Channels & Digitalisation responded that the programme was born out of the need for banks to evolve beyond the simple role of just providing financing. He stressed that in a new digital world, banks need to play active role in helping their clients grow.
This business transformation programme by UOB will be supported by ecosystem players like MDEC, SME Corp, MATTA, Maxis and the Chinese Chamber of Commerce & Industry of Kuala Lumpur & Selangor.
Fintech News Malaysia will be present to moderate the panel sessions.